Deutsche Telekom is one of the largest sponsors of sports and music in Germany. Through its multi-layered sponsorship activities, the Group moves people with enthusiasm and takes on social responsibility.
Deutsche Telekom has a history as one of the largest and best known sports sponsors in Germany supporting athletes, associations, clubs and events with its unique expertise. In the sports domain, the company's focus is on soccer. The company is the main sponsor of FC Bayern Munich, and also maintains sales-oriented partnerships with other teams in the Bundesliga. In addition, Deutsche Telekom is also the premium partner of the German Football Association (DFB), providing support for the national men's and youth teams.
As part of the long-term project New sports experience Deutsche Telekom has been offering a specialized training session on blind soccer to soccer clubs since 2013.
We also sponsor athletes, recreational and school sports projects, and provide help for athletes with disabilities. That is why we have partnered with the German National Paralympic Committee (DBS) and the Deutsche Sporthilfe foundation. Our commitment to the Telekom Baskets Bonn underlines the Deutsche Telekom Group's strong ties to the city of Bonn and the surrounding region.
Access to music
As an international telecommunications company, Deutsche Telekom is keen to give people maximum access to music. The company underlines its role in this area through initiatives involving partners in the German and international music scenes.
Deutsche Telekom has made a name for itself as a promoter of home-grown and international music stars, events and festivals. With the Telekom Street Gigs initiative, the company has brought to life a colorful conceptual design for live performances, while with Electronic Beats it has initiated an international music community program, including live events. The company also has a tradition in promoting classical music: it has sponsored the Beethovenfest in Bonn, for example, as well as the International Telekom Beethoven Competition Bonn.