Business Model Digitization

How to achieve the development from the classical ‘Otto-catalog’ business to a successful eCommerce merchant? We asked Dr. Michael Otto, Chairman of the Otto Group. The company now generates 93 percent of its sales online.

Digitalization is one of the greatest drivers of the economy and modifies the industries worldwide. Our graphic shows which industries are most affected by the digital transformation.

People often claim that only young companies can benefit from digitization. Here are some examples of how more-established companies stand to gain from the new market trend.