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Verena Fulde

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Guidelines for Artificial Intelligence

Artificial intelligence (AI) needs a framework. We have defined this framework with our nine self-binding guidelines.

They describe how we at Deutsche Telekom should use AI and how we should develop our AI-based products and services in the future. The basic idea is that AI is initially just a tool which is inherently neutral. It's up to us to use AI in positive ways. In the images below, the little robot shows incorrect behavior. Our AI guidelines ensure that things are different at Deutsche Telekom.

1. Responsible

We are responsible. Clear definition of who is responsible for which AI system.

We are responsible. Clear definition of who is responsible for which AI system.

2. Careful

We care. AI systems and their usage obey human-defined rules.

We care. AI systems and their usage obey human-defined rules.

3. Supporting

We put our customers first. Using AI to simplify our customers’ lives.

We put our customers first. Using AI to simplify our customers’ lives.

4. Transparent

We are transparent. Transparency when a customer communicates with an AI and regarding our use of customer data.

We are transparent. Transparency when a customer communicates with an AI and regarding our use of customer data.

5. Secure

We are secure. Our customers’ data is protected against unwanted external access.

We are secure. Our customers’ data is protected against unwanted external access.

6. Reliable

We set the framework. Good preparation precedes an excellent outcome.

We set the framework. Good preparation precedes an excellent outcome.

7. Trustworthy

We maintain control. Continuous readiness to interfere in AI systems to prevent and/or reduce damage.

We maintain control. Continuous readiness to interfere in AI systems to prevent and/or reduce damage.

8. Cooperative

We foster the cooperative model. Get advantages out of a cooperative and complementary model of human-machine interactions.

We foster the cooperative model. Get advantages out of a cooperative and complementary model of human-machine interactions.

9. Illustrative

We share and enlighten. Spreading knowledge about AI and teaching relevant skills.

We share and enlighten. Spreading knowledge about AI and teaching relevant skills.

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Here you’ll find a more detailed version of the guidelines (pdf, 120.2 KB).

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Verena Fulde

Spokesperson and Telekom Blogger

Profile and further articles

Digital Responsibility

AI Guidelines

Deutsche Telekom defines its own policy for the use of artificial intelligence (AI).

Digital Ethics Policy

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