Guidelines for Artificial Intelligence

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Artificial intelligence (AI) needs a framework. We have defined this framework with our nine self-binding guidelines.

They describe how we at Deutsche Telekom should use AI and how we should develop our AI-based products and services in the future. The basic idea is that AI is initially just a tool which is inherently neutral. It's up to us to use AI in positive ways.

1. We are responsible

Clear definition of who is responsible for which AI system.

2. We care

AI systems and their usage obey human-defined rules.

3. We put our customers first

Using AI to simplify our customers’ lives.

4. We are transparent

Transparency about how we use customer data and AI.

5. We are secure

Our customers’ data is protected against unwanted external access.

6. We set the framework

Good preparation precedes an excellent outcome.

7. We maintain control

Continuous readiness to interfere in AI systems to prevent and/or reduce damage.

8. We foster the cooperative model

Get advantages out of an cooperative and complementary model of human-machine interactions.

9. We share and enlighten

Spreading knowledge about AI and teaching relevant skills.

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Here you’ll find a more detailed version of the guidelines (pdf, 120.2 KB).

Digital Responsibility

AI Guidelines

Deutsche Telekom defines its own policy for the use of artificial intelligence (AI).

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