Artificial intelligence (AI) needs a framework. We have defined this framework with our nine self-binding guidelines.
They describe how we at Deutsche Telekom should use AI and how we should develop our AI-based products and services in the future. The basic idea is that AI is initially just a tool which is inherently neutral. It's up to us to use AI in positive ways.
1. We are responsible
Clear definition of who is responsible for which AI system.
2. We care
AI systems and their usage obey human-defined rules.
3. We put our customers first
Using AI to simplify our customers’ lives.
4. We are transparent
Transparency about how we use customer data and AI.
5. We are secure
Our customers’ data is protected against unwanted external access.
6. We set the framework
Good preparation precedes an excellent outcome.
7. We maintain control
Continuous readiness to interfere in AI systems to prevent and/or reduce damage.
8. We foster the cooperative model
Get advantages out of an cooperative and complementary model of human-machine interactions.
9. We share and enlighten
Spreading knowledge about AI and teaching relevant skills.
Here you’ll find a more detailed version of the guidelines (pdf, 120.2 KB).