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Artificial intelligence (AI) needs a framework. We have defined this framework with our nine self-binding guidelines.
They describe how we at Deutsche Telekom should use AI and how we should develop our AI-based products and services in the future. The basic idea is that AI is initially just a tool which is inherently neutral. It's up to us to use AI in positive ways. In the images below, the little robot shows incorrect behavior. Our AI guidelines ensure that things are different at Deutsche Telekom.
1. Responsible
We are responsible. Clear definition of who is responsible for which AI system.
2. Careful
We care. AI systems and their usage obey human-defined rules.
3. Supporting
We put our customers first. Using AI to simplify our customers’ lives.
4. Transparent
We are transparent. Transparency when a customer communicates with an AI and regarding our use of customer data.
5. Secure
We are secure. Our customers’ data is protected against unwanted external access.
6. Reliable
We set the framework. Good preparation precedes an excellent outcome.
7. Trustworthy
We maintain control. Continuous readiness to interfere in AI systems to prevent and/or reduce damage.
8. Cooperative
We foster the cooperative model. Get advantages out of a cooperative and complementary model of human-machine interactions.
9. Illustrative
We share and enlighten. Spreading knowledge about AI and teaching relevant skills.
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