Digital Ethics – Deutsche Telekom's AI Guidelines

We need a “Digital Ethics” policy

The impact of artificial intelligence (AI) should not be underestimated – it can have positive as well as negative effects. That’s why Deutsche Telekom has defined its own...

Intro

We foster the cooperative model. Get advantages out of a cooperative and complementary model of human-machine interactions.

Guidelines for artificial intelligence

How we want to deal with artificial intelligence (AI) and develop our AI-based products and services in the future.

AI Guidelines

Why artificial intelligence needs ethical “guide rails”

Artificial intelligence (AI) has a great deal of potential but also harbors many risks. To ensure this new key technology can deliver...

Background

What that means for our employees

This guideline provides best Practices, methods, tips for transferring the Digital Ethics Guidelines in AI to DT’s development...

Guideline

At a glance

Company

04‑14‑2025

Digital Ethics

Ensuring sovereignty and supporting people are our focus. We design digital technologies responsibly.

Learn more

Company

09‑11‑2024

Principles for green artificial intelligence

Artificial intelligence (AI) can contribute to climate protection. At the same time, the technology consumes a huge amount of energy and resources. It is therefore important to drive sustainable development and use of the technology. Our nine principles for...

Our nine principles

Company

11‑04‑2019

Why artificial intelligence needs ethical “guide rails”

Artificial intelligence (AI) has a great deal of potential but also harbors many risks. To ensure this new key technology can deliver its positive potential for us humans, it requires an ethical framework.

Background

No chatbot looks like that: Homemade robots among themselves.

Company

07‑23‑2019

Chatbots: “Service will remain human”

Chatbots are prompt in responding to messages typed in by customers. We’ve brought two Deutsche Telekom bots together to have a conversation. Completely imagined – they’re not quite that advanced yet.

News