Media kit IFA 2017


More Broadband for Germany

Deutsche Telekom made a clear commitment to expanding the broadband network in Germany.

PK IFA 2017


At IFA in Berlin Deutsche Telekom is presenting itself as an innovator for digital transformation.


Media information

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Graphic "Telekom's Booth IFA2017"


Love Magenta Shop


"Magenta is more than just a color"

Interview with Alexander Engelhardt, Head of Brand Management.



IFA 2017: A good showing for Deutsche Telekom

Each day, approximately 33,000 visitors were won over by the brand image that Deutsche Telekom presented at the Internationale Funkausstellung (IFA) 2017 trade show in Berlin. Compared to the previous year, the number of daily visitors to the booth has been...

Michael Hagspihl und Dr. Thomas Holzmann (v.l.)


Deutsche Telekom media receivers awarded the Blue Angel

The two products are the first and only set top boxes in the world to carry the German Federal Government’s ecolabel.

Jared Leto


Oscar winner makes a big impression in 360 degrees

On Saturday, U.S. band Thirty Seconds to Mars wowed a crowd of 1,300 at Berlin’s Postbahnhof venue – along with hundreds of thousands of others who watched the gig on their smartphone, notebook, tablet or TV.


More partners, more devices, more security

Deutsche Telekom spices up Magenta SmartHome.



More Broadband for Germany

Deutsche Telekom made a clear commitment to expanding the broadband network in Germany.


EntertainTV gets even better: UHD, Netflix and exclusive series

EntertainTV offering at no extra cost.


High performance for a low charge

Deutsche Telekom is expanding its offers for young people. The Young rate plans are targeted at customers under the age of 27 and offers numerous benefits.

Image MagentaEINS


The family at the heart of things

An offer for people who know they’re family: With MagentaEINS families can add up to four Family Cards and save as much as 40 euros a month.

Virtual reality


Deutsche Telekom is expanding its Virtual and Augmented Reality offerings

Magenta Virtual Reality app as a central platform for the VR experience


More service for our customers

At IFA in Berlin today, Deutsche Telekom presented several new initiatives to improve its service – including a callback service, a home Wi-Fi optimization service and home network installation packages.


Digital Revolution for Small Companies: MagentaBusiness POS

MagentaBusiness POS, the first all-in-one digital solution in the world for small companies with points of sale in the retail, hotel and restaurant, or service industry.



DT and Huawei go live with Europe‘s first 5G connection

First pre-standard 5G connection in live network in central Berlin based on latest 3GPP specifications.



CarConnect – small adapter makes any car smart

Deutsche Telekom´s simple solution comprising a CarConnect adapter and smartphone app turns any car into a networked vehicle and into a hotspot on wheels with a 10 GB allowance. T-Systems also offers technical solution for business partners.

MagentaEINS - Family Card


Family Card, now with savings for MagentaEins customers

Emotional message: "Those who give their best, deserve the best". TV campaign shows all that people will do for the love of their family. Online, Telekom uses hyperlocal targeting and drive-to-store measures for the first time.

A hand tiping a telephone number.

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