Guidelines for Artificial Intelligence
Artificial intelligence (AI) needs a framework. We have defined this framework in our nine self-imposed guidelines.
They describe how we at Deutsche Telekom want to work with AI and how we will develop our AI-based products and services going forward. The basic idea is that AI is initially just a tool and neutral in itself. It is therefore up to us to use it positively without overlooking the risks and to address them responsibly. In the images below, the little robot demonstrates inappropriate behavior. Our AI guidelines help ensure that things work differently at Telekom.
1. Responsible
We take responsibility. We have clearly defined who is responsible within our company.
2. Careful
We handle AI with care. Our AI systems comply with laws and regulations.
3. Supportive
We put our customers at the center. We want AI to simplify and enrich our customers' lives.
4. Transparent
We are transparent. We tell you when you are communicating with AI and how we use customer data.
5.Secure
We provide security. We protect and secure our customers' data.
6. Reliable
We lay the foundation. We review and evaluate data input for the development and improvement of our AI.
7. Trustworthy
We maintain oversight. We can intervene in AI systems at any time to prevent harm.
8. Cooperative
We embrace a cooperative approach. We put people first—and we also see benefits in human-machine interaction.
9. Explainable
We share and explain. We want to increase and make accessible knowledge and technical expertise about AI.