Culture is the DNA of a company and considerably influences the success of Deutsche Telekom. Based on that our Guiding Principles are the guardrails which guide our daily behavior and support us to live up to our culture.
That is why Deutsche Telekom has held a broad international cultural discussion with its employees and its board members. In recent months, thousands of colleagues have engaged in intensive discussions in workshops and online formats. They have expressed their views on the social meaning of Deutsche Telekom. They have said what culture they would like to work in in the future. And they have reflected on values important to them. For Birgit Bohle, Deutsche Telekom's Board Member for Human Resources, this is a good example of a vibrant corporate culture: "It's pointless to talk about culture unless you do not live it too."
However, the Guiding Principles are not only meant for internal use, but also for dealing with Deutsche Telekom's external environment as well. They help emphasize the company's social commitment.
Deutsche Telekom's six Guiding Principles
- Delight our customers
Their needs and desires are our North Star. We win their hearts. Turning our customers into fans. With unmatched quality and experiences. - We won’t stop
We always give our very best. We relentlessly drive performance. Embracing technology. We remove bureaucracy that is holding us back. For us, good is not leading. - Act with respect and integrity
We are a business with a purpose. We always do the right thing, in the right way. We act with empathy and respect. We value what each person brings. - One team, together
We challenge and empower each other and win and loose together. We break silos. We openly discuss, decide and commit. Then we act - as one global team. - I am T – count on me
We are proud to be T. We are there when it matters most. We act like owners – with passion and responsibility. Trust means everything to us. - Stay curious and grow
We aim high and keep evolving. We learn, unlearn, and relearn. We try, fail, and try better. That’s how we grow as individuals and organization.
The Guiding Principles provide the basis for cooperation with our customers, shareholders and the public. All managers and employees at Deutsche Telekom are committed to bring the values to life.
Based on this, our Code of Conduct makes our Guiding Principles even more tangible. It defines the rules for our daily work internally and externally, thus bridging the gap between the Guiding Principles and many different rules and regulations within the group.
